Clarins has rebooted its personalised skincare range – called myBlend – with new products, spa treatments and technology, after it launched in its first guise in 2007.
Drawing on research by Clarins laboratories, myBlend has been refreshed under the leadership of Dr Olivier Courtin, the son of the Clarins founder Jacques Courtin.
The new line features spa treatments, a comprehensive 30-product collection covering skincare and bodycare, nutri-cosmetics developed by nutritionists, an LED mask powered by photobiomodulation tech and additional skincare tools.
Clarins has conducted the refresh to ensure myBlend includes a breadth of preventive skincare solutions to allow all consumers to tailor their skincare routine to their own needs.
The new collection is underpinned by a desire to protect the skin from the effects of the environment and the modern-day lifestyle and personalisation. This approach has been made possible with Clarins’ new skin diagnosis mobile app: my SkinDiag.
Using photo analysis and a lifestyle questionnaire, the app generates a personalised assessment of each person’s skin concerns and then suggests appropriate solutions from the myBlend range to help users address their own individual needs.
A dedicated myBlend spa
As part of the new launch, Clarins plans to open a dedicated myBlend location in Paris (23 rue Debelleyme 75003) in September 2022.
Spread over two floors, La Maison myBlend is being realised to immerse visitors in the myBlend philosophy, presented in several different spaces.
The Studio, where events, masterclasses and photo shoots will be held, will be the place for guests to meet experts, leaf through Olivier Courtin's books and find out everything there is to know about the brand, its ingredients and its commitments.
There will also be a specific area dedicated to myBlend, where visitors can come face to face with photobiomodulation using LED technology.
The spa will offer visitors a chance to experience myBlend in a professional capacity with face and body treatments delivered by myBlend therapists.
The company says each treatment will be personalised to each guest's needs through a combination of manual techniques, high-tech tools and a selection of products that best addresses the individual's problem areas.
Technology used will include either bipolar and monopolar radiofrequency, electroporation and electrostimulation, LED technology and/or hypo and hyperthermia.
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